One-year extension to Echuca Moama Tourism agreement

Published on 27 July 2022


Murray River Council has approved a one-year extension to its current funding agreement with Echuca Moama & District Tourism Development Association Inc (EMT).

The one-year extension will be back-dated to July 1 and roll-over the current agreement until 30 June 2023.

Whilst EMT is currently undertaking an internal review of its structure and operations, council resolved to extend its current agreement by twelve months to ensure the continuation of service in the meantime.

 “Echuca Moama Tourism provide a useful service to Murray River Council with regards to marketing and visitor services,” Mayor Chris Bilkey said.

“This extension not only provides us with continuity of service over the next twelve months but gives us the flexibility to review and understand the outcomes from EMT’s internal review so that we can derive the greatest benefit from any future relationship with them moving forward,” he said.

Payment of Murray River Council’s 2022/23 financial assistance to EMT totals $87,932.90.

The agreement covers the provision of destination marketing and visitor services for the local area.

The services include:

Visitor Services:

  • Operation of the Echuca Moama accredited Visitor Information Centre (VIC), (as per the Australian Tourism Accreditation Program) seven days per week;
  • Accommodation and attractions booking service;
  • 1800 phone service;

Destination Marketing:

  • External promotional and advertising campaigns in accordance with the annual Marketing Plan;
  • Maintenance and promotion of the website;
  • Resource visiting journalists and accessing media opportunities;
  • New membership engagement and membership communication program;
  • Statistical data collection on local and regional tourism;
  • Partnership liaison with Tourism Victoria, Destination NSW, Murray Regional Tourism Board.

Other activities:

  • Leverage grant funding and cooperative marketing opportunities to help fund EMT activities.



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